Introduction

Why is Odisha, a state in eastern India, often overlooked by central governments and celebrities? This article delves into the reasons behind this marginalization and explores the impact it has on the state's political representation and public recognition.

Political Representation and Bureaucracy

Odisha's political representation in the central government is minimal. The state has only 21 Lok Sabha seats and 10 Rajya Sabha seats. This weak representation means that the state's interests are likely overlooked in the formation of the Indian government. Without strong political representation, the state often fails to influence national decisions effectively.

Historical Factors and Public Awareness

Historically, Odisha was under Bengal rule during the British colonial era. It took considerable time for the region to realize its own strength following the period of oppression. Additionally, the state's lack of significant national political figures means that it lacks the media attention that comes with prominent leaders or celebrities.

Media and Public Perception

Odisha suffers from a lack of national media coverage. Unlike other states that have leaders known for their street theatre or political stunts, Odisha does not have figures who generate 'masala' for national discourse. Consequently, the state is not a part of the narrative that captures the national imagination.

Lack of Sporting Triumphs

The state's sports heroes, such as cricketer Mahendra Singh Dhoni, provide a point of national recognition. Without such figures, Odisha is often reduced to an abstract concept in the national consciousness, associated primarily with the poor and underdeveloped regions.

Cricket and Bollywood play essential roles in shaping national narratives, and the absence of these figures means that Odisha fails to capture the broader imagination of the country and media.

In-Action and Brand Marketing

The challenges faced by Odisha extend beyond political representation. There is a lack of effective branding and marketing of the state's rich history, natural resources, cultural heritage, and philosophical contributions. This absence of brand marketing means that many of Odisha's contributions remain unknown and unrecognized outside the state.

Impact on Decision Making

Given the weak political representation and lack of well-known state leaders, Odisha's interests are often sidelined in national decision-making. The lack of strategic investment and representation by those who gain opportunities indicates a focus on personal political gains rather than the long-term interests of the territory.

Conclusion

The marginalization of Odisha is a multifaceted issue that requires a comprehensive approach. Increased political representation, strategic branding, and the cultivation of influential leaders both within and outside the state are essential steps. Odisha's rich heritage and vast natural resources deserve recognition and investment, not as an abstract concept but as a vibrant and integral part of India.